On Monday, Truly revealed on and Twitter it would launch three flavoured vodkas alongside its popular seltzers.Īs reported by Food And Wine, the vodka launch is in partnership with premium spirits producer Beam Suntory. Hard seltzer mimics the flavors drinkers already know and love, like black cherry, raspberry, and lime. But seltzer continues to be a drink favored in office refrigerators for its better-for-you blandness and ability to be shorthand for an identity. LaCroixs moment in the sun didnt last long by 2019, its parent companys sales had dropped 62 percent over a year due to increased competition from brands like Spindrift. By 2017, sales of seltzer had risen 42 percent over the previous five years, with no slowdown in sight. Choi wrote a Letter of Recommendation about LaCroix in the New York Times, calling them a guilt-free, not-too-sweet nor too intense burst of unmistakable joy, dressed up in a hideous can.Īt the same time, more Americans were giving up soda, and waiting for them on the other side was flavored seltzer, which didnt have the sugary sweetness or the calories that came with it. Its not a coincidence that hard seltzers arrived on grocery store shelves at the same time LaCroix became a strange kind of status symbol. Throughout the NHL season and into the Stanley Cup Playoffs and Final, Truly will engage with NHL fans in numerous ways, including trying new flavors as they are released, Truly said in a press release. Trulys parent company, Boston Beer, announced the five-year partnership with the NHL in September 2019. Truly is the official hard seltzer of the National Hockey League. It fades with lemon juice, corn vodka, and fresh blackberry taste.Truly Vodka Seltzer | There’s Vodka In This The tart lemon and juicy blackberry entry is joined by corn vodka building to a sour lemon juice and ripe blackberry peak. Additional time brings out corn vodka notes. The aroma leads with smashed blackberry and fresh squeezed lemonade. Truly Blackberry & Lemon Vodka Seltzer: Made with Blackberry and Lemon Juices from concentrate. I liked this flavor a bit more the first few sips. It fades with lime and cherry pie filling leaving subtle corn vodka, tart lime, and juicy cherry juice, leaving cherry fruit punch taste. The sweet cherry licorice entry is joined by lime juice building to a Regal Crown Sour Cherry candy and lime slush peak. Additional time brings out cherry punch notes. The aroma leads with Lifesavers Wild Cherry candy. Truly Cherry & Lime Vodka Seltzer: Made with Cherry and Lime juices from concentrate. It fades with tart cranberry and finishes with tangy pineapple, subtle vodka, and sweet homemade cranberry sauce taste. The sweet pineapple entry builds to a juicy pineapple juice peak. The aroma leads with fresh sliced tropical pineapple. Truly Pineapple & Cranberry Vodka Seltzer: Made with Pineapple and Cranberry juice from concentrate. While I enjoyed both the peach and tangerine juice flavors they spend more time fighting each other for flavor dominance as opposed to offering a blended juice taste. It fades with tart peach and tangy tangerine and finishes with sour peach and sugar dusted whole tangerine taste. The tangerine juice entry is joined immediately with sliced peach taste building to a juicy tangerine and peach juice peak. Additional time brings out Mandarin orange. Truly Peach & Tangerine Vodka Seltzer: Made with peach and tangerine juice from concentrate. Each 12oz slim can has 5% alc./vol., 110 calories, 2g sugars and is gluten free. Perfectly balanced for a seltzer that’s crisp, clean, and delightfully refreshing. Six-times distilled vodka, real fruit juice, and premium flavors for an elevated drinking experience.
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